If you’re not preselling, you’re losing money
If you want to make more money as an affiliate, you must presell.
Before we begin, we need to first define what preselling is. Well, it is an art. And it’s also a science. And it’s function is to prepare your reader to buy something. Then you send them to the site that sells what you’ve prepared them for. And if it’s done properly, the process is completely sub-conscious.
In a nutshell, you provide value. Then send them to the sales page. In a second we’ll talk about how to do actually it. Before we get into that, you should understand what’s in it for you. Here are a few benefits of preselling:
- It helps your reader trust you – Once you have your readers’ trust, they will click your links more readily. Which obviously means you’ll make more sales.
- It disarms your reader – Nobody likes to be sold something. By not doing that to them, your reader is less defensive. And in turn they read to understand what you’re saying. So your message gets across.
- It puts them in a buying mood – Now they trust you and feel open to your message. So they become more receptive to other messages. Like the info on product sales page you’ve linked to. Being open to a sales message is what it means being in a buying mood.
- It increases your sales – Now your reader arrives at the sales page in a buying mood. Open to the sales message and feeling safe. The only possible result is more sales!
- It boosts customer loyalty – Your referral now feels like they decided to buy. Instead of feeling pressured or “sold”. And this leads to greater satisfaction with the product.
- It boosts your profits – A satisfied customer doesn’t ask for a refund. Less refunds means more affiliate money stays in your pocket.
Clearly preselling makes sense. You increase your profits. And increase your customer satisfaction. Everybody wins!
Now, here’s how preselling works:
Now you know whey preselling is critical. And I hope you’re resolved to being preselling, too. You’re ready to learn how to do it properly. Remember, there are two components – art and science.
Part 1 – The art of it
Effective preselling requires gaining your readers trust in order for them to let down their guard. And the only method of doing this is to give exceptional value to your readers. Now, providing enough info to be useful, but still making them want more – that’s the art of it. So you send them to the product website with a hunger for more of what the product provides. Plus they’re not guarded, so they’re more open and likely to purchase the product.
The science component
You also have to include some very specific things.
The first is how you present the information. You have to have your end in mind. Your goal is to sell the product you’re promoting. You use the information to do this in one of two ways. The first method is to provide enough info to get them started, but not enough to finish. The other method is to explain all the details and expose how difficult it is to do what you’re explaining. Whichever method, you send them to a product website that solves the problem you just created.
But you can’t link to your affiliate link. Instead you link directly to the product sales page. This increases your clicks. But how are you going to get credit for the sale, if you don’t include your affiliate link? Well, that’s part of the science of this whole process. You “pre-cookie” your reader before sending them to the sales page.
The next trick is to hyperlink specific words and phrases inside the content of the article you’re providing. Hyperlinked words are clicked more than anything else. Plus, if you link on relevant words, it only makes sense to click on there.
Using this system, you’re virtually guaranteed to increase your affiliate business success.
Unfortunately…
Doing all of this right is really hard! Let’s look at the skills required to pull it off: Awesome content. First of all, you actually have to write great articles and give value to your readers. Which means you need to be both knowledgable on the subject and capable of writing a high-quality article. Preselling skills. Yes, you must providing useful content. But, you also need to know how to present the information in a way that give value to the reader. And somehow also make them want to learn more. Or provide so much information that they see how hard it will be to implement.
Picking products. You also need to determine what products you’ll be preselling. Even if you get the article written. Your efforts are completely wasted if you don’t pick a winning product.
The technical know-how To be most effective you have to use the “covert cookie” method. This is fairly simple – you use a 1 X 1 image and set the “source” to your affiliate link. (But if you mess it up, your referrals won’t be tracked.)
Wrapping it up:
Now you’re armed with the information needed to effectively presell. And doing this increases your affiliate commissions by over 500%! It’s absolutely critical to do this every time – and to do it correctly. Please don’t be lazy. The effort it takes is well worth the benefits…
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